PRICE MY PRIDE

CLIENT: MTV
AGENCY: COG1
CREATIVE DIRECTOR: JEFFREY HYMAN
ART DIRECTOR: MIKE RODDA
ART DIRECTOR: JUSTIN METROS
ACCOUNT MANAGER: ADAM BUNSHOFT

Price My Pride is the world’s first REVERSE auction site for your pride.
Here, users bid against each other to see who will perform humiliating challenges for the LEAST amount of cash. Our host and crew then visit the “winners” on-location as they perform their stunts for the prize money. After that, those of us with at least a shred of dignity get to sit back and watch highlights of the spectacle in the 30 minute weekly show.
Notoriety is the real currency here. Although each challenge begins with a cash prize worth tens of thousands of dollars, by the time the auction closes the actual winning bids are appallingly low. In addition to the cash prizes the “winners” receive, Price My Pride also awards ridiculous, yet strangely appealing prizes to winners of online only “mini challenges”.